About
Founded in 1997 by entrepreneur-photojournalist, KF Seetoh and headquartered in Singapore, Makansutra (S) Pte Ltd is a company that celebrates and promotes food culture. We endeavour to share and celebrate all aspects of culinary kingdom through our food guides, online content, eateries, specialised events, projects and TV shows.
To quote the American author and journalist Bill Buford on food: “It is an identity, culture and history. It is science and nature, and botany. It is earth. It is our family, our philosophy, our past. It is the most important matter in our lives. It is more than its ingredients… But it is also just dinner. It is serious, and not.”
KF Seetoh
Hailed as a “Food Guide Maven” and the “Guru of Grub” by New York Times and CNN respectively, KF Seetoh has been championing street food culture in many ways. He was accorded and recognised as Singapore’s Food Ambassador by then President Mr SR Nathan. After a decade of professional stints in the media industry, KF Seetoh put a lucrative photography business aside and founded Makansutra.
Milestones
2022
Curated and created the first Singapore food hall concept - Urban Hawker in United States, New York
2020
Launched of our first e-book edition of Makansutra Food Guide Singapore, our 11th Edition since 1998
2018
Celebration of Makansutra's 21 Salubrious Year!
Collaboration with Oxley Holdings on producing a Serangoon Food Hood Guide.
Curated and organized the ONE FM Makansutra Food Trail with ONE FM 91.3.
Founder KF Seetoh invited as Committee Co-Chair at the World’s Fare in New York, April 2018.
2017
Curated and organized World Street Food Congress 2017 (Philippines) with the Tourism Board of Philippines and Department of Tourism.
Published the 10th edition of Makansutra Singapore Food Guide.
Conceptualized the first humanless-digital-automat food court with OUE Re:Store in Downtown Gallery.
Strategic Food partners for Singapore Day 2017 (Melbourne) organized by Ministry of Culture, Community and Youth.
2016
Curated and organized World Street Food Congress 2016 (Philippines) with the Tourism Board of Philippines and Department of Tourism. It became Philippines’s biggest culinary event with more than 70K attendees.
Organized Philippines’s first 15 hours food tour cum press conference. It was done in conjunction with the World Street Food Congress 2016.
Opened Makansutra Hawkers (food court) in Manila, Philippines.
2015
In Celebration of SG50, PARTNER National Heritage Board for SG50 Deliciously Singaporean project. Created online facts and recipe videos about 50 uniquely born-and-bred in Singapore dishes.
Curated and organized World Street Food Congress 2015 (Singapore) at Tan Quee Lan Street.
Founder KF Seetoh and Makansutra was tapped as consultants for Bourdian Market by Anthony Bourdain.
2014
Launch of Street Food Pro 360: A 30 hour-course (supported by e2i) that loks at multi facets and discipline world of comfort and street food business in Singapore (and beyond)
A first in the world: a 24-hour food tour com press conference was held in October 2014. It was done in conjunction with the World Street Food Congress in for 8th - 12 April 2015
A first in the world: a 24-hour food tour com press conference was held in October 2014. It was done in conjunction with the World Street Food Congress in for 8th - 12 April 2015
The Food Surprise! Season 2, aired regionaly on Discovery (TLC)
2012 - 2013
Organised the inaugural World Street Food Congress
Published the 9th edition of Makansutra Singapore, 2nd edition of Makansutra Indonesia, 2nd edition of Makansutra Malaysia, 1st edition of Makansutra Thailand.
The Food Surprise! aired regionally on Discovery (TLC)
1999 - 2011
Makansutra powers the food news in Yahoo! Singapore
Opened Makansutra Asian Food Village eatery in Manila, Philippines in 2010
Singapore President S.R. Nathan honoured KF Seetoh with a Special Recognition Award for being “a true Singapore Food Ambassador in 2008
Conceptualised, curated and managed Singapore Hawker Legends in 2005 folowed by Makansutra’s Street Food Masters since 2006
Revived the iconic Gluttons Square Orchard Road Carpark Hawker Centre with a month-long event in conjunction with Singapore Food Festival with Singapore Tourism Board
Since the first Singapore guidebook in 1998, published guidebooks covering various cities in Asia, including Beijing, Bangkok, Penang, Malacca Jakarta and Bali.
Content on mobile via SMS and WAP with a Singapore telecommunication partner
First eatery set up - SoulFood by Makansutra
First Makansutra TV series, “Makansutra”, aired in Singapore’s TV Works in 2001, is Singapore’s highest rated English food travelogue programme (for 4 Seasons)
Launch of Makansutra’s first Food Safari and the Makansutra’s website in 1999
1998
Launch of the first guidebook - Makansutra Singapore
1997
Inception of Makansutra
