Fake Foods: What’s The Real Story?
By Lorraine Koh, Image by Joyce Loh - Monday, Mar 12, 2012
Imagine ordering a beef rice bowl for over $200. That is exactly how much this plastic food model version was going for. However, each piece have been lovingly crafted and customised, and you won’t find another one like it. This is the world of plastic food models, and although we seldom see it in local street food form, Philip Lim (creative consultant for Plastic Food Models) hopes to change the scene.
Contrary to popular belief, the majority of their clients are not F&B outlets. Philip says, “Our clients usually involve government bodies and our models are being used more for education purpose. Although we do have some clients like UDDERS who wanted us to make a food model of the waffle and ice cream.” Their food model price range can go from $50 to $300. It all depends on the design’s complexity.
“In the future, we hope to have a higher demand for local food models. Singapore’s food culture is so dynamic and it is really important that our children knows how a plate of char koay teow looks like. From time to time, we approach the National Museum and suggest a street food exhibition. We want to be one of the players involved in a food heritage project.”
Can you spot the real deal?